Nike Triax Speed/Stamina Poster (2001)

Nike Triax Speed/Stamina Poster (2001)
A striking glimpse into early 2000s design language, this original Nike poster showcases the Triax Speed/Stamina watch with bold visual storytelling. Using the curvature of the human eye and body, the campaign art cleverly draws attention to the watch’s curved LCD screen — a technological standout of its time.
This poster not only reflects Nike’s experimental aesthetic during the era but also reinforces how the Triax line redefined function and form in wristwear. A rare piece of visual history, it speaks to both design innovation and cultural impact.